{"id":591,"date":"2023-12-18T14:10:03","date_gmt":"2023-12-18T11:10:03","guid":{"rendered":"https:\/\/master.asr-service.co.il\/privacypolicy\/"},"modified":"2025-09-03T16:20:09","modified_gmt":"2025-09-03T13:20:09","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/master-ok.co.il\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Privacy Policy<\/h2>\n\n\n\n<p>MASTER\u2019OK ISRAEL<\/p>\n\n\n\n<p>(Edition 2024)<\/p>\n\n\n\n<p>1. General Provisions<\/p>\n\n\n\n<p>1.1. This document establishes the rules for the collection, use, storage, and protection of user information on the MASTER\u2019OK ISRAEL website (https:\/\/master-ok.co.il) and related online resources.<\/p>\n\n\n\n<p>1.2. MASTER\u2019OK ISRAEL provides professional repair and maintenance services throughout Israel, covering both residential and commercial properties. Service areas include: window and glass cleaning, cleaning and mold removal, construction and repair works, full-scale plumbing and electrical services.<\/p>\n\n\n\n<p>1.3. Data processing is carried out in accordance with:<\/p>\n\n\n\n<p>\u2013 Israeli Privacy Protection Law (\u05d7\u05d5\u05e7 \u05d4\u05d2\u05e0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05d5\u05ea, \u05d4\u05ea\u05e9\u05de&#8221;\u05d0\u20131981);<\/p>\n\n\n\n<p>\u2013 Information Security Regulations (\u05ea\u05e9\u05e2&#8221;\u05d6\u20132017);<\/p>\n\n\n\n<p>\u2013 EU General Data Protection Regulation (GDPR, Regulation (EU) 2016\/679);<\/p>\n\n\n\n<p>\u2013 international standards for personal data protection.<\/p>\n\n\n\n<p>1.4. Use of the Website and services constitutes the user\u2019s consent to the provisions of this Policy.<\/p>\n\n\n\n<p>2. Consent and Legal Grounds<\/p>\n\n\n\n<p>2.1. By submitting a request through the Website or contacting company representatives, the user voluntarily agrees to the processing of their personal and technical data.<\/p>\n\n\n\n<p>2.2. Data processing is carried out on lawful grounds, including:<\/p>\n\n\n\n<p>\u2013 fulfillment of contractual obligations for service delivery;<\/p>\n\n\n\n<p>\u2013 compliance with legal requirements;<\/p>\n\n\n\n<p>\u2013 the user\u2019s consent to the processing of their data.<\/p>\n\n\n\n<p>3. Processed Data<\/p>\n\n\n\n<p>3.1. Personal data:<\/p>\n\n\n\n<p>\u2013 name, phone number, email address (bekkermaster@gmail.com);<\/p>\n\n\n\n<p>\u2013 property address where services are provided (if submitted);<\/p>\n\n\n\n<p>\u2013 information specified in service orders and feedback forms;<\/p>\n\n\n\n<p>\u2013 correspondence with the company and inquiry history.<\/p>\n\n\n\n<p>3.2. Technical information:<\/p>\n\n\n\n<p>\u2013 IP address, browser type, and operating system version;<\/p>\n\n\n\n<p>\u2013 device details and referral sources;<\/p>\n\n\n\n<p>\u2013 cookies and session identifiers.<\/p>\n\n\n\n<p>3.3. As part of service preparation, photographs or descriptions of premises and defects provided by the client for assessment of work volume and cost may also be processed.<\/p>\n\n\n\n<p>4. Purposes of Data Processing<\/p>\n\n\n\n<p>Data is collected and used for the following purposes:<\/p>\n\n\n\n<p>\u2013 establishing and maintaining communication with clients;<\/p>\n\n\n\n<p>\u2013 processing and fulfilling service orders;<\/p>\n\n\n\n<p>\u2013 preparing contracts and cost estimates;<\/p>\n\n\n\n<p>\u2013 ensuring service security and preventing violations;<\/p>\n\n\n\n<p>\u2013 improving service quality and expanding the range of offerings;<\/p>\n\n\n\n<p>\u2013 informing clients about additional services and promotions (with separate consent);<\/p>\n\n\n\n<p>\u2013 analyzing service demand, including cleaning, repairs, installations, and maintenance.<\/p>\n\n\n\n<p>5. Cookies and Identification<\/p>\n\n\n\n<p>5.1. The MASTER\u2019OK ISRAEL Website uses cookies to ensure proper functioning of services, to remember user preferences, and to analyze traffic.<\/p>\n\n\n\n<p>5.2. Cookies may be used for:<\/p>\n\n\n\n<p>\u2013 automatic login;<\/p>\n\n\n\n<p>\u2013 storing user preferences;<\/p>\n\n\n\n<p>\u2013 collecting statistics on Website usage;<\/p>\n\n\n\n<p>\u2013 personalizing displayed content.<\/p>\n\n\n\n<p>5.3. Users may disable cookies in their browser settings; however, this may affect the proper functioning of certain Website features.<\/p>\n\n\n\n<p>6. Data Storage and Protection<\/p>\n\n\n\n<p>6.1. All personal and technical data is processed using modern security technologies (TLS 1.3, SSL, AES-256).<\/p>\n\n\n\n<p>6.2. The servers hosting the Website are protected by network filtering systems, access controls, and backup mechanisms.<\/p>\n\n\n\n<p>6.3. Data may be shared with third parties only in the following cases:<\/p>\n\n\n\n<p>\u2013 when required by law;<\/p>\n\n\n\n<p>\u2013 with the user\u2019s consent;<\/p>\n\n\n\n<p>\u2013 under agreements with technology and service partners (hosting, payment systems, CRM platforms) who are obligated to maintain confidentiality.<\/p>\n\n\n\n<p>6.4. If the volume of processed data exceeds the threshold set by Israeli law (10,000 records), the database will be registered with the Israeli Privacy Protection Authority.<\/p>\n\n\n\n<p>7. International Data Transfers<\/p>\n\n\n\n<p>7.1. Data may be stored and processed on servers located outside Israel, including in the EU and the USA.<\/p>\n\n\n\n<p>7.2. When transferring data abroad, compliance with international standards is ensured, including:<\/p>\n\n\n\n<p>\u2013 GDPR (EU);<\/p>\n\n\n\n<p>\u2013 SCC (EU Standard Contractual Clauses);<\/p>\n\n\n\n<p>\u2013 additional international data protection protocols.<\/p>\n\n\n\n<p>7.3. Such transfers are carried out only where adequate protection and contractual safeguards are provided by the receiving party.<\/p>\n\n\n\n<p>8. User Rights<\/p>\n\n\n\n<p>The User has the right to:<\/p>\n\n\n\n<p>\u2013 receive confirmation of the processing of their personal data;<\/p>\n\n\n\n<p>\u2013 request access to their data and obtain a copy;<\/p>\n\n\n\n<p>\u2013 request correction, updating, or deletion of data;<\/p>\n\n\n\n<p>\u2013 restrict or object to data processing;<\/p>\n\n\n\n<p>\u2013 withdraw consent to data processing at any time;<\/p>\n\n\n\n<p>\u2013 file a complaint with the Israeli Privacy Protection Authority or other supervisory authorities.<\/p>\n\n\n\n<p>9. Data Retention Periods<\/p>\n\n\n\n<p>9.1. Users\u2019 personal data is retained only for as long as necessary to achieve the purposes of processing, or longer if required by law.<\/p>\n\n\n\n<p>9.2. Standard retention periods:<\/p>\n\n\n\n<p>\u2013 requests and correspondence \u2014 up to 7 years;<\/p>\n\n\n\n<p>\u2013 accounting and payment records \u2014 at least 7 years, in accordance with Israeli tax legislation;<\/p>\n\n\n\n<p>\u2013 technical logs (IP, security logs) \u2014 up to 12 months;<\/p>\n\n\n\n<p>\u2013 analytical data \u2014 up to 24 months, after which they are anonymized;<\/p>\n\n\n\n<p>\u2013 cookies and identifiers \u2014 up to 30 days or until deleted by the user.<\/p>\n\n\n\n<p>9.3. Upon expiration of retention periods, data is deleted or anonymized.<\/p>\n\n\n\n<p>9.4. In the event of judicial or pre-judicial proceedings, data retention may be extended until the conclusion of the proceedings.<\/p>\n\n\n\n<p>10. Data Sharing with Third Parties<\/p>\n\n\n\n<p>10.1. Data may be shared with third parties only in the following cases:<\/p>\n\n\n\n<p>\u2013 to perform a contract and deliver services;<\/p>\n\n\n\n<p>\u2013 with the user\u2019s consent;<\/p>\n\n\n\n<p>\u2013 upon request from government authorities or courts;<\/p>\n\n\n\n<p>\u2013 to contractors and partners (hosting, cloud services, payment providers, CRM, analytics services).<\/p>\n\n\n\n<p>10.2. All partners are required to maintain confidentiality and use the data strictly within the scope of providing services.<\/p>\n\n\n\n<p>10.3. Data may be transferred for research and statistical purposes only in anonymized form.<\/p>\n\n\n\n<p>10.4. In the event of corporate changes (merger, acquisition, asset sale), data will continue to be processed in accordance with this Policy.<\/p>\n\n\n\n<p>11. Policy Updates<\/p>\n\n\n\n<p>11.1. This Policy may be reviewed and updated in response to changes in legislation or services.<\/p>\n\n\n\n<p>11.2. In the event of significant changes, users will be informed via a notice on the Website or by e-mail.<\/p>\n\n\n\n<p>11.3. The updated version becomes effective upon publication on the Website.<\/p>\n\n\n\n<p>11.4. If a new processing purpose is introduced that is incompatible with the original one, the Company will seek separate user consent.<\/p>\n\n\n\n<p>12. Contacts<\/p>\n\n\n\n<p>Data Controller: MASTER\u2019OK ISRAEL<\/p>\n\n\n\n<p>E-mail: bekkermaster@gmail.com<\/p>\n\n\n\n<p>Website: https:\/\/master-ok.co.il<\/p>\n\n\n\n<p>Response time to user requests \u2014 up to 30 calendar days.<\/p>\n\n\n\n<p>13. International Data Transfers<\/p>\n\n\n\n<p>13.1. Personal data may be processed and stored on servers located outside Israel, including in the European Union, the United States, and other countries.<\/p>\n\n\n\n<p>13.2. Transfers are carried out only where legal protection mechanisms are in place: Standard Contractual Clauses (SCC), GDPR-based agreements, and equivalent international instruments.<\/p>\n\n\n\n<p>13.3. All partners are required to ensure a level of data protection comparable to the requirements of Israeli law and international ISO\/IEC standards.<\/p>\n\n\n\n<p>13.4. Information on recipient countries and categories is provided to the user upon request.<\/p>\n\n\n\n<p>14. Processing of Sensitive Data<\/p>\n\n\n\n<p>14.1. Sensitive data includes information relating to health, biometric identifiers, financial details, religious and political views, ethnic origin, and other categories defined by law.<\/p>\n\n\n\n<p>14.2. Such data is processed only with the user\u2019s explicit consent or in cases expressly provided for by law.<\/p>\n\n\n\n<p>14.3. Additional security measures are applied to sensitive data: separate encryption, restricted access, and minimized retention periods.<\/p>\n\n\n\n<p>14.4. Sensitive data is never used for marketing purposes.<\/p>\n\n\n\n<p>15. Operator\u2019s Responsibility<\/p>\n\n\n\n<p>15.1. MASTER\u2019OK ISRAEL ensures the implementation of organizational and technical measures for data protection and is responsible for compliance with applicable legislation.<\/p>\n\n\n\n<p>15.2. The Company is not liable for situations where access to data occurred due to the user\u2019s own actions (e.g., password disclosure) or as a result of force majeure circumstances.<\/p>\n\n\n\n<p>15.3. We are not responsible for the practices of third-party websites linked from our resource.<\/p>\n\n\n\n<p>15.4. In the event of a security incident, the Company undertakes to remedy the issue and notify affected users and competent authorities.<\/p>\n\n\n\n<p>16. Final Provisions<\/p>\n\n\n\n<p>16.1. This Policy is part of the Terms of Use of https:\/\/master-ok.co.il.<\/p>\n\n\n\n<p>16.2. Governing law: the legislation of the State of Israel; disputes are subject to the jurisdiction of Israeli courts, unless otherwise provided by international treaties.<\/p>\n\n\n\n<p>16.3. The invalidity of any provision does not affect the validity of the remaining provisions.<\/p>\n\n\n\n<p>16.4. If the database exceeds 10,000 records and\/or involves the processing of sensitive data, it is registered with the Israeli Privacy Protection Authority (\u05e8\u05e9\u05d5\u05ea \u05dc\u05d4\u05d2\u05e0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05d5\u05ea).<\/p>\n\n\n\n<p>16.5. Last updated: September 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Appendix 1<\/h2>\n\n\n\n<p>September 2025<\/p>\n\n\n\n<p>Extended Data Protection Provisions<\/p>\n\n\n\n<p>1. Device Identifiers and Logs<\/p>\n\n\n\n<p>1.1. For diagnostics and troubleshooting, the following may be collected:<\/p>\n\n\n\n<p>\u2013 device and application identifiers (e.g., Android ID, iOS IDFA\/IDFV, device model, OS version);<\/p>\n\n\n\n<p>\u2013 network data (IP address, connection type, carrier);<\/p>\n\n\n\n<p>\u2013 event logs, crash reports, system module tags;<\/p>\n\n\n\n<p>\u2013 attachments provided by the user (photos, videos, screenshots, audio files).<\/p>\n\n\n\n<p>1.2. This data is processed solely for the purposes of diagnostics, support, and improving service quality.<\/p>\n\n\n\n<p>2. Push Notifications and Communications<\/p>\n\n\n\n<p>2.1. Unique notification tokens (e.g., Firebase Cloud Messaging, APNs) are processed to deliver push notifications.<\/p>\n\n\n\n<p>2.2. Users may opt out of push notifications via device settings or the service interface.<\/p>\n\n\n\n<p>2.3. System notifications related to contract execution (e.g., order confirmations) may be sent without separate consent.<\/p>\n\n\n\n<p>3. Third-Party SDKs and Services<\/p>\n\n\n\n<p>3.1. Third-party SDKs and providers are used for service operation.<\/p>\n\n\n\n<p>3.2. SDK categories:<\/p>\n\n\n\n<p>\u2013 analytics and statistics (e.g., Google Analytics, Firebase, Yandex.Metrica);<\/p>\n\n\n\n<p>\u2013 stability monitoring and logging (e.g., Sentry, Crashlytics, LogRocket);<\/p>\n\n\n\n<p>\u2013 marketing and personalization (e.g., Google Ads, Facebook Pixel, Mailchimp, HubSpot);<\/p>\n\n\n\n<p>\u2013 payment gateways (e.g., PayPal, Stripe, Max\/Isracard, Apple Pay, Google Pay);<\/p>\n\n\n\n<p>\u2013 infrastructure and hosting (e.g., AWS, Azure, Google Cloud, Hetzner).<\/p>\n\n\n\n<p>3.3. Each SDK\/service is governed by a Data Processing Agreement (DPA) including GDPR\/SCC, ISO\/IEC, and an obligation to use data solely for its functions.<\/p>\n\n\n\n<p>4. Exceptions Without Consent<\/p>\n\n\n\n<p>Processing without separate consent is permitted in cases of:<\/p>\n\n\n\n<p>\u2013 contract performance with the user;<\/p>\n\n\n\n<p>\u2013 fulfillment of legal obligations;<\/p>\n\n\n\n<p>\u2013 protection of vital interests;<\/p>\n\n\n\n<p>\u2013 tasks carried out in the public interest;<\/p>\n\n\n\n<p>\u2013 legitimate interests of the operator (without prejudice to data subject rights);<\/p>\n\n\n\n<p>\u2013 publication of data by the subject in open access;<\/p>\n\n\n\n<p>\u2013 ensuring service security and stability.<\/p>\n\n\n\n<p>5. Privacy Management<\/p>\n\n\n\n<p>5.1. Users have access to a Privacy Center\/cookie center to:<\/p>\n\n\n\n<p>\u2013 enable\/disable analytical and marketing cookies;<\/p>\n\n\n\n<p>\u2013 withdraw consent for personal data processing;<\/p>\n\n\n\n<p>\u2013 manage push notification and email subscription settings.<\/p>\n\n\n\n<p>5.2. Global Privacy Control (GPC) signals and similar mechanisms are supported.<\/p>\n\n\n\n<p>6. Minors<\/p>\n\n\n\n<p>6.1. Services are not intended for individuals under 16 (or the applicable age of consent under local law).<\/p>\n\n\n\n<p>6.2. Children\u2019s data is not intentionally processed.<\/p>\n\n\n\n<p>6.3. If children\u2019s data is identified as collected without proper consent, such data will be deleted.<\/p>\n\n\n\n<p>7. Automated Decisions and Profiling<\/p>\n\n\n\n<p>7.1. Users are informed of personalization and automated data processing.<\/p>\n\n\n\n<p>7.2. No decisions with legal consequences are made solely based on automated processing.<\/p>\n\n\n\n<p>7.3. Users have the right to object and request human intervention.<\/p>\n\n\n\n<p>8. Controller \/ Processor \/ Joint Controller<\/p>\n\n\n\n<p>8.1. In services provided to end-users, the operator acts as a data controller.<\/p>\n\n\n\n<p>8.2. When working with corporate clients, the operator may act as a processor under a Data Processing Agreement (DPA).<\/p>\n\n\n\n<p>8.3. In cases of jointly determined purposes and means of processing, a joint controller regime applies, with transparent allocation of responsibilities.<\/p>\n\n\n\n<p>9. Data Protection Officer (DPO\/Privacy Officer)<\/p>\n\n\n\n<p>A designated DPO\/Privacy Officer is appointed, and their contact details are published in the policy.<\/p>\n\n\n\n<p>For users in the EU\/UK, a representative under Article 27 GDPR may be appointed.<\/p>\n\n\n\n<p>10. Breach Notification<\/p>\n\n\n\n<p>10.1. In the event of a security incident, the operator notifies the supervisory authority within 72 hours (GDPR) and affected data subjects without undue delay.<\/p>\n\n\n\n<p>10.2. Notifications include: nature of the breach, categories of affected data, consequences, and measures taken.<\/p>\n\n\n\n<p>11. Data Retention Matrix<\/p>\n\n\n\n<p>Data Category&nbsp;&nbsp; Retention Period&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Further Actions<\/p>\n\n\n\n<p>Accounts and contact details&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; account duration + 24 months&nbsp;&nbsp;&nbsp; deletion\/pseudonymization<\/p>\n\n\n\n<p>Requests and support tickets&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; up to 36 months after closure&nbsp;&nbsp;&nbsp;&nbsp; deletion\/anonymization<\/p>\n\n\n\n<p>Error logs and diagnostics&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 90\u2013180 days&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; aggregation\/deletion<\/p>\n\n\n\n<p>Marketing consents and prefs&nbsp;&nbsp;&nbsp;&nbsp; until withdrawal + 24 months for audit&nbsp;&nbsp;&nbsp; deletion<\/p>\n\n\n\n<p>Payment and accounting data&nbsp;&nbsp;&nbsp;&nbsp; at least 7 years (per tax law)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; archiving\/deletion<\/p>\n\n\n\n<p>Media attachments (photo\/video)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; until case closure + 12 months&nbsp;&nbsp;&nbsp; deletion<\/p>\n\n\n\n<p>Cookies\/identifiers&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; up to 30 days or until user withdrawal&nbsp;&nbsp;&nbsp;&nbsp; deletion<\/p>\n\n\n\n<p>12. Logging and Access Control<\/p>\n\n\n\n<p>12.1. All actions involving personal data are recorded in audit logs.<\/p>\n\n\n\n<p>12.2. Access is granted on a least privilege basis (PoLP).<\/p>\n\n\n\n<p>12.3. Roles and access rights are reviewed at least once every 12 months.<\/p>\n\n\n\n<p>13. User Applications and Attachments<\/p>\n\n\n\n<p>13.1. Users are responsible for ensuring that uploaded photos\/videos\/files do not contain third-party data without consent.<\/p>\n\n\n\n<p>13.2. The operator warns of the risk of excessive data transfer and applies minimization and masking in processing.<\/p>\n\n\n\n<p>14. Disclaimer<\/p>\n\n\n\n<p>All information posted on this website, including texts, photos, videos, images, and other content, is provided for informational purposes only. Any resemblance to actual persons, organizations, or events is purely coincidental and unrelated to specific individuals.<\/p>\n\n\n\n<p>Some materials are created by our company, others are provided by partners and clients, and may also be generated using artificial intelligence technologies. All materials are for demonstration and informational purposes only and cannot be regarded as direct instructions, legal or professional advice.<\/p>\n\n\n\n<p>The company bears no responsibility for the interpretation of posted information, nor for any direct or indirect consequences of its use. By using this website, you confirm your understanding that all content is informational and cannot serve as grounds for claims or demands against the company, its employees, partners, or clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy MASTER\u2019OK ISRAEL (Edition 2024) 1. General Provisions 1.1. This document establishes the rules for the collection, use, storage, and protection of user information on the MASTER\u2019OK ISRAEL website (https:\/\/master-ok.co.il) and related online resources. 1.2. MASTER\u2019OK ISRAEL provides professional repair and maintenance services throughout Israel, covering both residential and commercial properties. Service areas include: window and glass cleaning, cleaning and mold removal, construction and repair works, full-scale plumbing and electrical services. 1.3. Data processing is carried out in accordance with: \u2013 Israeli Privacy Protection Law (\u05d7\u05d5\u05e7 \u05d4\u05d2\u05e0\u05ea \u05d4\u05e4\u05e8\u05d8\u05d9\u05d5\u05ea, \u05d4\u05ea\u05e9\u05de&#8221;\u05d0\u20131981); \u2013 Information Security Regulations (\u05ea\u05e9\u05e2&#8221;\u05d6\u20132017); \u2013 EU General Data Protection Regulation (GDPR, Regulation (EU) 2016\/679); \u2013 international standards for personal data protection. 1.4. Use of the Website and services constitutes&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-591","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/pages\/591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/comments?post=591"}],"version-history":[{"count":6,"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/pages\/591\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/pages\/591\/revisions\/1043"}],"wp:attachment":[{"href":"https:\/\/master-ok.co.il\/en\/wp-json\/wp\/v2\/media?parent=591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}